Your storefront

Your storefront is the public page where supporters browse and buy your products, at /shop on your organization's address. It's created and published automatically, so there's nothing to set up beyond connecting your shop -- see Setting up your shop. This article covers what buyers experience and how to customize the page's layout. For an overview of your other public pages, see Your public site.

Customizing the layout

Open Website in your workspace sidebar, then Shop, then Storefront. This opens the same section editor used for your homepage and custom pages (see Custom pages) -- changes you make save as a draft automatically, and you publish them from the editor toolbar when ready.

The page comes seeded with a Shop block, which has its own settings in the editor:

• Headline and Subheadline
• Columns: show products in a 2, 3, or 4-column grid
• Products to show: either All active products, or Hand-picked, where you list specific product IDs to feature (find a product's ID in its URL on the Products page) rather than showing your whole catalog

Like any section, the Shop block also has standard layout controls (color scheme, padding, alignment, width, and mobile visibility) shared with the rest of your page builder.

A fixed address

The storefront always lives at /shop. Its page settings show that address with a note that it can't be changed, and there is no option to delete the storefront. To stop selling, switch Shop status off in Shop settings instead.

The storefront isn't listed under Pages with your other pages, and it doesn't count toward your plan's custom page limit.

What buyers see

A buyer browsing your storefront sees a grid of your active products with their image and price (or "from $X" when variants are priced differently). Selecting a product opens its own page with the full description and a variant picker -- if the product has options like size or color, the buyer chooses a combination before Add to cart becomes available; out-of-stock combinations are labeled and can't be added.

From the cart, a buyer can adjust quantities or remove items, then select Checkout to enter their shipping address and pay by card through Stripe. No account is required to buy -- buyers check out as guests, the same way donors give on a fundraising page.

Only products that are Active, belong to an organization that is verified, and whose shop is enabled in Shop settings can actually be purchased; everything else is invisible to buyers even if it exists in your Products list as a draft. Selling is not open yet, so for now no shop can be enabled and your storefront can't take orders until OrganizeOS opens selling (see Setting up your shop).

Why this matters

The storefront is often a supporter's only interaction with your organization that involves handing over a payment method, so it needs to feel trustworthy and load with accurate, current inventory. Because the storefront always reflects your live product and stock data, you can safely make changes in Products without worrying about the public page falling out of sync -- and because checkout doesn't require an account, you remove the single biggest reason a buyer abandons a purchase partway through.