Scheduling campaigns

EmailUpdated July 14, 2026

How to send a campaign now or schedule it for later, how sends are batched against your quota, and what happens when recipients are skipped.


On this page

Once your campaign is composed and targeted, the final step is deciding when it goes out. Sending an email campaign walks through the full build-and-send flow; this article goes deeper on what happens at and after the moment you click send.

Send now or schedule for later

In the campaign composer's Review step you choose between two options:

  • Send now. The campaign begins processing immediately after you confirm.
  • Schedule. You pick a date and time in your own time zone and the campaign sends at that moment (the system records it as the matching universal time behind the scenes). Set it and confirm; you do not need to keep the page open.

Scheduled campaigns appear in the campaign list with a Scheduled status and their target time displayed.

Campaign status progression

A campaign moves through a fixed sequence of statuses:

StatusWhat it means
DraftBeing composed; not yet sent or scheduled.
ScheduledSend time is set; waiting for that time to arrive.
SendingDelivery is in progress; batches are processing.
SentAll batches have finished processing.

Once a campaign enters Sending it cannot be cancelled or edited. While a campaign is still Scheduled, you can send it immediately, change its scheduled time, or cancel the schedule -- which moves it back to Draft so you can reopen it in the composer and edit the content. There is no way to edit a campaign's content directly while it is Scheduled; cancel the schedule first.

How sends are batched

Sends go out in batches of 50, one batch at a time, so each batch checks your up-to-date remaining quota before it sends. You do not need to do anything during this process; the campaign status page updates as batches complete.

Send quota

Your plan includes a monthly email send quota. Before each batch sends, the system checks your remaining sends:

  • If your remaining quota covers the full batch, all recipients in that batch are sent to normally.
  • If your remaining quota covers only part of a batch, the recipients who fit are sent to, and the rest are marked as skipped.
  • If your quota is already exhausted when a batch begins, every recipient in that batch is skipped.

Usage is recorded after successful sends, not before, so you are only charged for messages that actually went out.

Skipped recipients

When recipients are skipped due to quota exhaustion, a notice appears at the top of the campaign detail page. The notice shows the exact number of recipients who were skipped and links to your billing settings where you can manage your plan.

Skipped recipients are visible in the recipient list on the campaign detail page and can be filtered or exported alongside delivered and opened statuses.

Skipped recipients did not receive your message. To reach them, send a new campaign after your quota resets or your plan is upgraded.

Why this matters

Knowing exactly when your campaign sends, and what happens if quota runs short, lets you plan outreach with confidence rather than guesswork. Scheduling ahead means your message reaches members at the right moment without requiring you to be at a computer. Understanding the batching model helps you predict delivery timelines for large lists and act quickly if a quota issue truncates a send. Reviewing skipped recipients right on the campaign detail page gives you a clear picture of who still needs to hear from you so no one slips through the cracks.